Eight Years, Seven Posters: Short Story of Mi Smartphones
- Joney Tour
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Xiaomi impressed its fans with the variety of the new devices last week. And as we know, Mi smartphones line was expanded with new flagship models (more here).
Do you remember the first Mi Smartphone? The advertising campaign always has a powerful impact on the expectations. We have gathered the advertising posters of Mi smartphones starting from the 1st to the 8th.
So, let’s start!
MI 1, was presented on August 16, 2011. Its advertising poster is laconic and stylish and fits the ecosystem style.
Mi 2, was presented on August 16, 2012, on the same date as the first smartphone, but one year later.
The poster is full of optimism and literally saying that the new model is twice as good as the previous one.
Mi 3, was presented on September 5, 2013. Its poster looks extremely extravagant.
Mi 4, was presented on July 22, 2014. As you can see the poster is laconic and does not contain any extra details. Using this concept also had an impact on smartphones packaging.
Mi 5, was presented on February 24, 2016. Blurred number “five” on the poster highlights the pleasant surprise of users when the rumors about this device have become a reality!
MI 6, was presented on April 19, 2017. This high-tech device once again proved that Xiaomi can create fantastic smartphones at an attractive price.
Mi 8, was presented on May 31, 2018. This “superhero” shows people that new device will become the outstanding one.
And as we can see Xiaomi succeeded:)